Workspace
Audits
System
Optimization queue
12.8% of 30-day spend came from Search Partners with no confirmed evaluation bookings; Google Search produced nine.
18% of clicks originated outside the four-county service area.
A confirmation-page view recorded 41 conversions while only nine consultations were confirmed; both actions are primary.
Nineteen DIY, jobs, certification, and parts-only queries spent $286 with no booked service calls.
One broad-match ad group spent $612 on 37 DIY, jobs, septic, and materials-only queries with no qualified calls.
Eleven calls arrived after dispatch close; eight reached voicemail and none produced a booking.
Brand and non-brand service terms share one budget and target CPA; brand supplied 58% of reported conversions.
CRM consultation outcomes have not imported for 23 days, so bidding sees raw forms instead of attended consults.
Thirty-four percent of allergy-shot clicks land on the generic homepage; appointment completion is 61% lower than service-matched traffic.
Twenty-seven of 64 scheduler sessions lost GCLID, GBRAID, or WBRAID during the form-to-calendar handoff.
Human-provided platform guidance
Draft portfolio guidance for this review. Saving does not modify connected accounts.
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