Portfolio overview
Needs attention
Priority findings
highNorthstar Motion & PilatesGoogle Ads · Network settings12.8% of 30-day spend came from Search Partners with no confirmed evaluation bookings; Google Search produced nine.criticalCopper Peak Roofing & ExteriorsGoogle Ads · Geo targeting18% of clicks originated outside the four-county service area.criticalAlderline Dental & ImplantsGoogle Ads · Conversion goalsA confirmation-page view recorded 41 conversions while only nine consultations were confirmed; both actions are primary.highRedstone Plumbing & DrainGoogle Ads · Query matchingOne broad-match ad group spent $612 on 37 DIY, jobs, septic, and materials-only queries with no qualified calls.highMeridian Oral SurgeryGoogle Ads · Offline conversion feedbackCRM consultation outcomes have not imported for 23 days, so bidding sees raw forms instead of attended consults.highHarborlight Family DentistryMeta Ads · Event qualityOnly 68% of paired browser and server Lead events include a shared event ID.criticalCedar Peak RoofingMeta Ads · Optimization eventThe active ad set optimizes for Landing Page Views despite a validated Lead event.highJuniper Grove OrthopedicsMeta Ads · Audience exclusionsExisting patients and 30-day lead submitters are absent from the prospecting exclusions.highMeadowbrook DermatologyMeta Ads · Creative fatigueOne asset holds 76% of spend, frequency reached 4.7, and CTR fell 29% over 14 days.criticalBriarwood Pediatric CareMeta Ads · Ad policy and privacyTwo active ads address parents as though their child has a diagnosed health condition.highOakline Bath & RemodelingMeta Ads · Lead-form frictionThe instant form asks 11 fields before contact; form-open-to-submit drop-off reached 61%.highRiverstone PeriodonticsMeta Ads · Lead quality feedbackMeta receives generic Lead events, while CRM review marks 43% invalid or out of area and sends no downstream status back.