Workspace
Audits
System
Optimization queue
Only 68% of paired browser and server Lead events include a shared event ID.
The active ad set optimizes for Landing Page Views despite a validated Lead event.
Existing patients and 30-day lead submitters are absent from the prospecting exclusions.
One asset holds 76% of spend, frequency reached 4.7, and CTR fell 29% over 14 days.
Two active ads address parents as though their child has a diagnosed health condition.
Delivery is Feed-only despite compatible 9:16 assets and no documented quality exception.
Five active ads omit creative-level UTM values, preventing CRM reconciliation by concept.
The instant form asks 11 fields before contact; form-open-to-submit drop-off reached 61%.
$135 per day is split across seven ad sets; five generate fewer than one lead per week.
Meta receives generic Lead events, while CRM review marks 43% invalid or out of area and sends no downstream status back.
Human-provided platform guidance
Draft portfolio guidance for this review. Saving does not modify connected accounts.
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